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Customer Experience


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10 out of 10

The score the majority of our Personal Insurance customers gave us after they had an auto or property claim with Travelers in 2024


We strive to provide great experiences for our customers, agents and brokers at every touchpoint, from sales to claim servicing. To meet evolving consumer and business expectations, we are investing in technologies, capabilities and talent to deliver fast, personalized service across platforms, with the goal of being the undeniable choice for the customer and an indispensable partner for our agents and brokers.

Approach

At the heart of who we are is our promise to take care of our customers. In the best of times, our products and services provide our customers with the security to grow and thrive. When disaster strikes, that promise can mean helping replace a totaled vehicle or helping get a roof repaired. In every case, a Travelers policy means a trusted relationship that can last years, even generations, and brings value to our customers, our enterprise and our shareholders.

We recognize that to deliver on our promise and to produce industry-leading returns over time, we need to understand our customers’ changing needs and expectations, which are increasingly shaped by their experiences both inside and outside the insurance industry. Meeting and exceeding those expectations require us to keep the customer at the heart of everything we do and collaborate with our agent and broker partners to provide a seamless and consistent experience across all interactions and touchpoints.

Our Head of Customer Experience, a member of our Operating Committee, leads our enterprisewide efforts to enhance our customer experience. We regularly conduct customer research to gain a real-time understanding of our customers’ needs. We also rely on our data and analytics expertise to develop intelligent models that help us predict and provide for their needs throughout the customer life cycle. We use these learnings to strategically invest in technologies, capabilities and talent that enable us to offer faster, nimbler, more digital and more personalized customer experiences. Through these efforts, we continue to drive one of our three innovation priorities – to provide great experiences for our customers, agents and brokers.

Our focus on customer experience has earned us recognition across the industry. Here are some examples:

  • Forbes Advisor ranked Travelers as one of the Best Overall Car Insurance Companies (December 2024).
  • Insurance Business named Travelers as one of the Top Workers Compensation Insurance Companies in the U.S. (2024).
  • Insurance Business named Travelers as one of the Top Cyber Insurance Companies in the U.S. (2024).
  • U.S. News named Travelers in the top 10 of the Best Homeowners Insurance Companies (2024).
  • TrustedChoice.com named Travelers as the Best Business Insurance Company Overall (2024).

Ultimately, the results of our customer experience efforts are reflected in our very strong customer retention rates.

Customer retention rates (as reported as of December 31, 2024)

Business group 1Q ’23 2Q ’23 3Q ’23 4Q ’23 1Q ’24 2Q ’24 3Q ’24 4Q ’24
Domestic Business Insurance (Excluding National Accounts) 87% 87% 87% 87% 86% 85% 86% 85%
Domestic Business
Insurance: Select Accounts
85% 85% 85% 85% 84% 83% 82% 80%
Domestic Business
Insurance: Middle Market
89% 89% 89% 89% 87% 88% 89% 88%
Domestic Bond & Specialty
Insurance: Management Liability1
89% 91% 91% 90% 90% 90% 90% 88%
Domestic Personal
Insurance: Automobile2
82% 82% 82% 82% 82% 82% 82% 83%
Domestic Personal Insurance: Homeowners and other2 84% 85% 85% 85% 85% 85% 85% 86%
Total International Insurance1 84% 84% 84% 83% 84% 81% 80% 80%

This ratio excludes surety and other products that are generally sold on a nonrecurring, project-specific basis. International Insurance also excludes the 2024 and 2023 quota share arrangement with Fidelis.
2 This ratio represents the expected number of renewal policies that will be retained throughout the annual policy period to the number of available renewal base policies.
Note: Statistics are in part dependent on the use of estimates and are therefore subject to change.

More about customer experience

Human-centered design

In service of our vision to be the undeniable choice for the customer and an indispensable partner for our agents and brokers, we strive to provide great experiences at every point in their journey with us.

Claim culture & experience

Treating our customers, claimants and business partners with the highest degree of integrity, professionalism and empathy and paying what we owe are core to our mission.

Listening to our customers & partners

At Travelers, we understand the power of listening. To that end, we aim to provide our customers and agent and broker partners with the ability to quickly and easily share feedback on our products, services and interactions.

Supporting our agents & brokers

To best support our agents and brokers, we continually enhance and evolve our digital marketing and sales tools, which enable our partners to better identify and capture new business opportunities.

Illustrative initiatives